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Course III · Money

Pricing for Margin, Not for Nerves

The problem this course is for

Your prices were set by looking at a competitor and knocking a bit off. Every job feels busy and the margin never shows up.

Cost your work properly, set prices with a reason behind them, raise them without drama.

Accounting papers and a calculator

I · The ledger

Module by module

6 recorded modules, 6 hours in all. Watch them in order; each ends with its worksheet.

Modules of Pricing for Margin, Not for Nerves with running time
No.ModuleLengthRunning total
I What a job really costs you, including your own hours 65 min 1 h 05 min
II Contribution margin and the jobs that quietly lose money 60 min 2 h 05 min
III Three pricing structures: day rate, fixed fee, package 70 min 3 h 15 min
IV Writing a price list that sells the middle option 55 min 4 h 10 min
V Discounts, deposits and payment terms 50 min 5 h 00 min
VI The annual price review and the letter that goes with it 60 min 6 h 00 min
Recorded in all360 min6 hours

II · The week you’ll notice it working

The week you’ll notice it working

A costed price list for your three best-selling services and a drafted price-review letter.

That is what you finish with if you do the worksheets as you go. The lessons explain; the worksheets are where your own business goes onto paper.


III · The workbook

What sits in the workbook

Every module ends with a worksheet you download and fill in for your own business. The page drawn here is the shape of the one from module I, What a job really costs you, including your own hours.

Worksheets come as printable PDFs and editable templates. Keep them; they outlast the 24 months of access.

Sail to Success · Course III

Worksheet I · What a job really costs you, including your own hours

A. Job or service
B. Materials and direct costs
C. Your hours on it, at a real rate
D. Price needed for the margin you want
Blank page, drawn to show the layout. Your copy is for your own figures.

IV · Access

How access works

  1. I

    You pay on the secure payment page. We set up your course area and email your login details within one working day.

  2. II

    Watch the recorded lessons online as often as you like, at your own pace, for 24 months from the day access opens.

  3. III

    Download the workbooks, worksheets and templates; they are yours to keep. Questions about the material go to a person by email or the chat.

How study works